The Philadephia Fuse

The Philadelphia Fuse project is a dynamic branding concept for a fictional WNBA team. It combines sports culture with community engagement through bold, eye-catching visuals. The logo features a basketball designed as a bomb, symbolizing explosive energy, with the team name in red, white, and blue to reflect Philadelphia pride. The initiative also promotes social impact with a Volunteer Maintenance Program, where fans assist seniors with home repairs to earn rewards like discounts, tickets, and courtside seats. This project blends athletic spirit, community support, and creative design into a cohesive and inspiring brand.